Create a Mobile Promotion that your Customers Love
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Here's How
1. The Offer:
Something of value within a specified time period. Redeemable by viewing. In other words, all a recipient has to do was walk into the area and show the cashier the actual text message on his or her cell phone.
Example:
SKI for $10
Buy 1 Get 1 FREE Evening lift ticket Feb 12th-16th, 2007
2. The Promotion.
a) SMS Code Sample Choices: (Would Need to Pick One. Limited to 9 characters.)
Bumps, Carve, Deal, Mtn, Relax, Skiing, Slopes, Tips, Views, etc
b) Website banner, On-Site Signage, & Posters.
Signage could read
- "Use your phone to Save 50% or more on tickets, text ‘______' to 95495"
- "Text "_____" to 95495 to Ski for $10"
- "For great deals, text '________' to 95495"
Question: Why not be more explicit about the offer?
Answer: The goal is to measure engagement via the text medium, not the specific offer itself. Also, a specific offer allows customization of a mini campaign.
3. The Response.
Everyone who responds would receive the promotional offer by reply text within 10-15 seconds.
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- "Show this text to the ticket windows Feb 12th-16th. Buy 1 get 1 FREE, Evening Ticket. Limited 1 per day. Not transferable."
- "SMS Deal: 2 for 1 lift ticket any day Feb 5-11, just show message to ticket windows. Not transferable. SkiHeroes.com"
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4. The Cost- No Setup Fees. No contracts.
Only $89 per month for 500 text messages per month. You own the keyword as long as you are active. Plus, ask us about our special web banner, poster, and other design services! We have special introductory packages too.
